Recognition across travel accessories, travel exclusives and technology marks a proud milestone for SKG’s approach to personal wellbeing.
We’re proud to announce that SKG has received three honours at the 2026 Global Travel Retail Awards in Cannes, France:
- Best Travel Accessory 2026
- Best Travel Exclusive Product 2026
- Best Technology Product 2026
For SKG, these awards celebrate a simple idea: making time for yourself should be part of every journey.
Travel brings discovery, excitement and a welcome change of scenery. It also brings busy schedules and moments when a little personal comfort can make a difference. With the SKG Neck Massager, we bring our focus on everyday relaxation into that experience—helping travellers make room for a moment of calm.
What makes this recognition especially meaningful is the voice behind it: travelling consumers.
Established in 2018, the Travel Retail Awards was created to celebrate innovation, creativity and quality across the travel retail industry. Its consumer-led approach puts travellers’ perspectives at the heart of the judging process, recognising products through the eyes of the people they are designed to serve.
Working with research partner m1nd-set, the programme draws on feedback from 5,000 travelling consumers. This is combined with assessments from a specially selected panel of experienced travel influencers, who evaluate products firsthand during a dedicated judging weekend in London. Together, these perspectives help determine the winners.
For us, recognition through this process makes the achievement particularly rewarding. It connects the work we put into our products with the experiences and expectations of travellers themselves.
These three honours span two Winner distinctions and one Highly Recommended recognition, celebrating SKG’s approach to personal wellbeing across travel accessories, technology and travel-exclusive products.
The products behind the recognition
Meet G7 Pro Fold and W9 Ultra
From a foldable neck massager to a wearable lower-back companion, these two SKG designs bring personal comfort into everyday routines and time away from home.
SKG G7 Pro Fold
Best Travel Accessory & Best Technology Product categories
A little room in your bag for a moment of calm. With its foldable design and 278g weight, the G7 Pro Fold Golden brings together warmth, vibration and pulse massage in a compact neck-worn format. Adjustable settings let you make that daily pause your own.
SKG W9 Ultra
Best Travel Exclusive Product category
Designed to wrap around the lower back, the W9 Ultra combines massage and adjustable warmth in a slim, wearable belt. App connectivity and a wireless remote make it easy to personalise your settings, whether you are winding down at home or taking a break during a trip.
Thoughtful gifts for travelers, from weekend breaks to everyday comfort
Looking for gifts for travel lovers? Start with how they like to unwind. SKG G7 Pro Fold is a portable neck massager for someone who values a compact, foldable design. SKG W9 Ultra is a wearable lower-back massager for someone who prefers warmth and massage around the waist. Both offer a way to make a little time for personal comfort after a busy day.
For a birthday, holiday gift or a thank-you before a special trip, choose the model that fits the recipient’s routine. The G7 Pro Fold’s 278g design makes it a practical option to consider alongside their travel essentials; the W9 Ultra suits a relaxing break at the hotel or at home.
Choosing your SKG travel companion
Which SKG massager is easier to pack for a trip?
The G7 Pro Fold Golden neck massager weighs 278g and folds for packing. It is the more compact choice for travelers looking for a neck-worn massage device.
What is the difference between G7 Pro Fold and W9 Ultra?
G7 Pro Fold focuses on the neck and combines warmth, vibration and pulse massage. The W9 Ultra lower-back massager wraps around the waist and offers adjustable warmth, massage, app connectivity and a wireless remote. Choose by the area you want to massage and the fit you prefer.
How do I choose a massager as a gift?
Consider whether the recipient prefers neck or lower-back massage, how much room they have in their bag, and whether they enjoy app-connected controls. Check the linked product page for current specifications, fit and use instructions before choosing.
Our design philosophy starts with everyday life. We believe personal wellness products should feel approachable and fit naturally into the moments people have available. The SKG Neck Massager reflects that thinking through its wearable, neck-hugging form and a design centred on personal relaxation.
Whether settling into a hotel after a day of exploring or taking a quiet break back at home, those small pauses matter. They are the moments that inspire us to keep developing products with comfort and everyday use in mind.
Receiving three honours in Cannes is a milestone we are excited to share with our community. It also gives us fresh motivation to keep listening, refining and creating.
Thank you to the travelling consumers, influencer judges and Travel Retail Awards organisers—and to everyone who has made SKG part of their routine.
Here’s to more discoveries, more memorable journeys and more moments for yourself along the way.
Learn more about the Global Travel Retail Awards.