Privacy Policy

Last Updated: July 17, 2026

WAVE E-COMMERCE CO., LTD. (“SKG,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, retain, and protect your personal information when you visit or make a purchase through www.skg.com (the “Site”), create an account, subscribe to our communications, or otherwise interact with us.

By using our Site or Services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information from you directly, automatically through your use of the Site, and from third parties.

Information You Provide

Depending on how you use our Site, we may collect:

• Name, email address, telephone number, shipping address, and billing address;
• Account credentials and account profile information;
• Order details, purchase history, product preferences, and transaction information;
• Payment-related information. Payments are processed by third-party payment providers, such as Shopify and PayPal. We do not intentionally store complete payment-card information;
• Communications you send to us, including customer support requests, warranty claims, reviews, and survey responses;
• Marketing preferences, including email and SMS subscription preferences;
• Information provided through social-media login features, such as your name, email address, profile image, and other information made available by the relevant social-media platform.

Information Collected Automatically

When you visit or use the Site, we may automatically collect:

• Device, browser, operating-system, IP-address, and approximate location information;
• Cookie identifiers, mobile identifiers, and similar online identifiers;
• Browsing activity, pages viewed, referring URLs, search terms, clicks, and interactions with our Site and marketing communications;
• Information about how you interact with our advertisements.

Information From Third Parties

We may receive information from service providers and partners, including Shopify, PayPal, social-media platforms, analytics providers, advertising partners, and email or SMS marketing providers.

2. How We Use Your Information

We may use personal information to:

• Process, confirm, fulfill, and deliver orders;
• Create and manage customer accounts;
• Process payments, prevent fraud, and protect the security of our Site and customers;
• Provide customer support, product warranty service, returns, refunds, and other requested services;
• Communicate with you about your orders, account, products, services, policies, and customer-service requests;
• Send marketing communications by email or SMS where permitted by law and in accordance with your preferences;
• Personalize your experience, content, offers, and advertising;
• Analyze Site performance, customer interactions, and marketing effectiveness;
• Improve our products, services, Site functionality, and customer experience;
• Comply with applicable legal obligations and enforce our terms, policies, and rights.

3. Legal Bases for Processing

Where the laws of the European Economic Area (“EEA”), United Kingdom, or Switzerland apply, we process your personal information based on one or more of the following legal bases:

• To perform a contract with you, including processing orders and providing customer support;
• With your consent, including for certain cookies, personalized advertising, and marketing communications where required;
• To comply with legal obligations;
• For our legitimate interests, including fraud prevention, security, customer support, Site improvement, analytics, and business administration, provided that these interests do not override your rights and freedoms.

You may withdraw consent at any time by changing your cookie preferences, using the unsubscribe link in an email, replying STOP to an SMS message where applicable, or contacting us.

4. How We Share Information

We may share personal information with:

• Service providers, including Shopify, PayPal, payment processors, shipping providers, customer-support providers, email and SMS service providers, hosting providers, and security providers;
• Analytics and advertising partners, including Google Analytics and Meta, which may use cookies, pixels, or similar technologies to measure Site activity and advertising performance;
• Social-media providers, when you choose to register or log in through a social-media account;
• Professional advisers and authorities, including legal advisers, auditors, insurers, law-enforcement agencies, and regulators where necessary or required by law;
• Business transferees, in connection with a merger, financing, acquisition, sale of assets, or similar transaction.

We do not knowingly sell personal information for monetary consideration. However, our use of advertising and analytics technologies may constitute “sharing” or “sale” of certain personal information under some U.S. state privacy laws. See Section 10 below for your choices.

5. Cookies and Similar Technologies

We use cookies, pixels, tags, and similar technologies for essential Site functions, account management, analytics, advertising, and personalization.

These technologies may be provided by Shopify, Google Analytics, Meta, and other service providers. You can manage cookies through your browser settings and, where available, through our cookie-consent banner or privacy settings. Disabling certain cookies may affect Site functionality.

Where required by law, we will seek your consent before placing non-essential cookies or using similar tracking technologies.

6. Marketing Communications

With your consent where required, we may send promotional emails and SMS messages about SKG products, offers, and updates.

You may opt out of marketing emails at any time by clicking the unsubscribe link in the email. To stop SMS messages, follow the opt-out instructions in the message, such as replying STOP. Opting out of marketing communications will not prevent us from sending transactional or service-related communications, including order and account notices.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing our Services, meeting legal, tax, accounting, warranty, fraud-prevention, and dispute-resolution requirements.

Retention periods depend on the type of information and the purpose for which it was collected. When personal information is no longer needed, we will delete, anonymize, or securely retain it as permitted or required by applicable law.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. However, no online transmission or storage system is completely secure, and we cannot guarantee absolute security.

9. Children’s Privacy

Our Site and Services are not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe that a child has provided us with personal information, please contact us so that we may take appropriate action.

10. U.S. State Privacy Rights

Residents of certain U.S. states, including California, may have rights regarding their personal information, subject to applicable legal exceptions. These rights may include:

• The right to know or access personal information we hold about you;
• The right to request correction of inaccurate personal information;
• The right to request deletion of personal information;
• The right to receive a portable copy of certain personal information;
• The right to opt out of the sale or sharing of personal information, targeted advertising, or certain profiling activities;
• The right to limit certain uses or disclosures of sensitive personal information, where applicable;
• The right not to receive discriminatory treatment for exercising privacy rights.

To submit a privacy request, email skgshopify@skg.com with the subject line “Privacy Request.” We may need to verify your identity before responding.

To opt out of the sale or sharing of personal information for targeted advertising, use our “Do Not Sell or Share My Personal Information” link in the Site footer or contact us at the email above. We also honor legally recognized opt-out preference signals where required by applicable law.

11. International Data Transfers

SKG is located in the United States. If you access our Site from outside the United States, your personal information may be transferred to, stored in, or processed in the United States or other countries where we or our service providers operate. These countries may have data-protection laws different from those in your country of residence.

Where required by applicable law, we will use appropriate safeguards for international transfers of personal information.

12. Your Privacy Rights in the EEA, UK, and Switzerland

If you are located in the EEA, UK, or Switzerland, you may have the right to:

• Access your personal information;
• Request correction of inaccurate or incomplete information;
• Request deletion of your information;
• Request restriction of processing;
• Object to processing based on legitimate interests or direct marketing;
• Request data portability;
• Withdraw consent where processing is based on consent;
• Lodge a complaint with your local data-protection authority.

To exercise these rights, contact us at skgshopify@skg.com.

13. Third-Party Links and Services

Our Site may contain links to third-party websites, services, or social-media platforms. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the “Last Updated” date and provide additional notice where required by law. Your continued use of the Site after an updated Privacy Policy becomes effective is subject to the revised policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact:

WAVE E-COMMERCE CO., LTD.
23555 Golden Springs Drive #4
Diamond Bar, CA 91765, United States
Email: skgshopify@skg.com